Oh hey,
I'm Karine

I’m a Business and Brand Strategist who has made it her mission to help struggling small business owners achieve their big, beautiful, badass goals.

Speaking Gigs:
Karine Parthenais speaking at Local Talks event
Karine Parthenais speaking at Gem Conference
Karine Parthenais speaking at iMedia
Karine Parthenais smiling with hands on waist

I’ve helped clients make more progress in months than they’ve done in years, and I’m confident that I can help you, too.

Why? Because years ago, I was you.

A decade ago, I started a coworking space. I had big plans for this baby business of mine. I was going to host workshops and events and rent out desks to other entrepreneurs.

There was only one problem. I had no clue how to price my services and charge what I was worth.

I was spinning my wheels, overworked because I lacked boundaries, and pretty soon, I threw in the towel and started working for the family business.

But after seven years, I still had the entrepreneurial itch. So I gave the business thing another go. Except for this time, I knew what I needed to do differently.

What changed?
I did.

I knew what to charge for my services. I learned how to set boundaries and protect my time. And I figured out how to create processes and structures inside my business that made those long, stressful days a thing of the past.

And I can show you how to do the same.

If you’re reading this, then you’ve probably already invested countless hours and hard-earned dollars into your business. You’re not afraid of hard work, but you might have gotten to the point where you’re wondering if all that hard work is ever going to pay off, right?

Well, I’m here to tell you that you don’t need to work harder.

Yup, you read that right.

Karine Parthenais smiling with hand touching airpod in ear

You don’t need to work harder. You need to work smarter.

You need to set prices that will give you enough space and time to do your best work.

You need processes and structures that will allow you to stop burning the midnight oil and maybe even take some time off.

And you need to set boundaries in your business to protect your energy and your sanity.

How lovely does that sound, huh?

You don’t need to do all the things. You don’t need a picture-perfect Instagram feed or 10,000 followers. You just need to do the right things. And I can help with that.


The go-to team for all things small business marketing.

Interior of pod in the Co. Lab that has two green chairs, a light toned table, and signature yellow couch

What is The
Co. Lab?

The Co. Lab is a collective marketing hub for entrepreneurs. Think of us as an extension of your team for all things marketing when it comes to your small business.

Why create
the Lab?

Because I’m an entrepreneur just like you, and over the years, when I’ve needed help, it was difficult to find people who understood what I needed.

So, I gathered some of my favourite creatives and together, we have built a collective marketing hub to help small business owners feel confident in their direction.

Services you can expect from The Co. Lab:

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Graphic Design
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Web Design + Hosting
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Social Media Consulting + Management
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Photography + Videography
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Email Marketing
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PPC Advertising